FRN @ PSU
With my internship with Food Recovery Network at PSU I was tasked with designing their first-ever brand guide and assets. I was approached with this task as the new group wanted a new look to distinguish themselves a bit more from their sister group, with the Student Farm. We agreed on a brand that felt friendly, organic, and playful, while still maintaining professionalism and cleanliness.
Art Direction, Branding, Typography, Layout Design, logo design, Illustration
Process
My internship began with a few meetings with the FRN advisors and team, understanding what their group what about and their needs and wants. I then developed a few solutions, which I pitched with the team, and then worked back and forth to revise and develop a final brand guide for the group.
