Flora Fest
Flora Fest is a 3-day-long festival that is centered on promoting sustainable lifestyles and habits. Targeted towards women and girls who like or enjoy nature and outdoor spaces. The festival features a variety of workshops, cooking classes, vendors, and more to encourage and teach attendees about sustainability.
Branding, Illustration, Typography, Logo Design, Layout Design
Process
I first started this project by researching various sustainability initiatives and also referencing pre-existing similar events and festivals. I then created a moodboard and began sketching potential wordmarks. Then developed a brand sheet, which then helped to create the final booklet, ticket, and poster.
